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Public Relations

PR is about reputation - the result of what you do, what you say and what others say about you. PR is about making sure that what you want to say is what your audience hears and understands. It is also about protecting your brand as well as promoting it.

In today’s fast-paced, multi-media world, the PR tactics employed can quickly make or break a company’s profile and reputation. Providing advice on public relations strategy, through to a fully outsourced press office, CCC offers varying levels of PR support to achieve your business goals.

As a specialist financial services consultancy, CCC has considerable experience building brands and managing reputations of high profile companies in industries such as protection, pensions, annuities, mortgages, general insurance, savings and investments. Working with print, online, broadcast and social media, from national titles to specialist trade publications, CCC can help you define your target audiences, and engage them credibly and effectively.

Social Media

Social media should form a core part of a company’s communications activity, to directly engage and build awareness among your target audience. With extensive experience in running effective social media programmes, CCC can review and advise your business on its current social media activity, devise a social media strategy to complement public relations or marketing activity, run standalone social media campaigns, and advise on how to measure its impact. 


As regular public speakers and media specialists, CCC can provide tailored presentation, public speaking and media spokesperson training, to help you deliver your messages effectively.

CCC also conducts tailored award entry writing training, as well as regular protection specific training, at any required level, focussed on sales, advice, or training on the overall UK protection market. We design and deliver training for established companies, new entrants and overseas businesses.

Award entries

Over the years we have written, reviewed and judged thousands of award entries from insurers, advisers, journalists, advertisers and more. We can provide feedback on award entries (before & after) as well as writing them from scratch. We have also produced an expert guide to writing award entries, which is available for £199+vat. 


Strategic Consultancy

CCC offers international consultancy based on significant director-level experience of both the manufacturing and distribution sides of the protection industry. This includes audit, process, customer journey and strategic reviews. With substantial expertise in all aspects of the protetion market, CCC can provide consultancy on sales, advice, marketing, product development and training - giving you an in-depth strategic viewpoint many leading protection businesses have already found invaluable.

Product Development 

CCC has extensive experience of working on a wide range of protection product development projects over the last twenty years, including a range of bespoke protection products. We have worked with insurers, reinsurers and major dostributors to develop new ideas, review the product selection process, panel selection, and to design tailored products.


Robust research can help shape business strategy and provide a timely basis for a news story that supports your business message. But it is often pointless if the research is not designed  and managed carefully. CCC can help you develop comprehensive research, analyse the results and create a report or white paper. CCC can provide comprehensive IFA and industry research, or give you access to a wide range of distributors and manufacturers amongst whom bespoke surveys can be conducted.


CCC designs, project manages and can also host tailored events, including awards ceremonies, conferences, roundtables and parties. CCC can help you source delegates through our extensive contacts list.


We regularly judge a range of industry awards for advisers, insurers and journalists, including Money Marketing, Headlinemoney, Cover, LII, Protection Review and more. 

Working with us

These days we are an LLP with three partners and several associate consultants. We are always looking for experienced people who value the benefits of growing a business and being part of a small team – but who also appreciate the flexibility of managing their own time and working from home, either part-time or full-time. If you have significant PR and/or writing experience in the financial services sector and would like to talk to us, please do get in touch.  

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The information and materials published on this site are provided for general information only and are not intended to be relied upon as specific advice or recommendations. All information and materials referred to on this website are subject to change without notice.